Growing your business through the power of sports

Contested helps grow your business and elevate your brand by connecting you with the right athletes to access your audience.

We take care of the athlete matching, campaign execution, and performance tracking, so you can focus on your business.

As featured in:

BBC Sport | The Athletic | The New York Times

Why choose CONTESTED?

Ultimate flexibility

We know each business is different, we will work with you to build a fully-customised package that works for you. No fluffy reporting, no hidden costs, no surprises.

High return

We understand that every dollar of your marketing spend needs to deliver results. That’s why we offer access to a high-reach, low-cost channel that's often underutilized.

Low effort

Time is precious and your resource is limited, so we make sure everything is managed so you can focus on growth whilst athletes drive your values and build your businesses credibility.

How our athletes help you grow your business…

✔️ Brand lift
Elevate your brand recognition and sentiment with fans equating the support of their heroes with the quality and friendliness of your business.

✔️ Local advantage
Leverage the home court advantage and turn community passion into business growth.

✔️ Strategic alignment
Work with athletes that align with your brand values and audience, building genuine partnerships that yield better outcomes.

✔️ Customer engagement
Foster two-way conversations with your customers, building loyalty for repeat business and referrals.

✔️ Footfall and conversions
Support your sales team with compelling, athlete-driven content that increase conversions and event attendance.

✔️ Capitalize on the emotional power of sports
Harness the energy of sports to connect with your audience on a deeper, emotional level.

How it works. Three simple steps 

Step 1

Choose a package

or request something more bespoke.

Step 2

Pick your athletes

from pre-designed themes or request personalization.

Step 3

Launch

Grow your brand with high-impact content, and measure impact.

  • Business: a small IT consultancy specializing in cybersecurity for businesses

    Objective: drive traffic to their website to promote a new guide on preventing data breaches

    Solution: we designed and arranged a 6 month campaign with an athlete who is passionate about tech. The campaign included the athlete posting a series of posts on LinkedIn and X about balancing athletics and interest in cybersecurity, tagging the company, collaborating with the company on a webinar, and promoting the webinar on the athlete’s social media.

    Results:

    1. Website traffic increased 40% during the campaign, with 1,200 downloads of the guide

    2. 50 new leads generated from the webinar, 20% converted into consultations

    3. Positive feedback on the relatability of the athlete as a speaker and brand goodwill

  • Business: family-owned deli in a busy downtown area

    Objective: increase foot traffic and sales of sandwiches

    Solution: we designed and arranged for a local basketball star with a reputation for supporting community causes to collaborate with the deli. The details included the athlete designing a sandwich as a limited edition, attending a launch event of the sandwich for meet-and-greets, and promoting the event on their social media. The deli used their own social channels to show behind-the-scenes content.

    Results:

    1. 60% increase in foot traffic on the day of the launch event

    2. “Slam Dunk Sandwich” became a best-seller over the limited edition period

    3. Social media engagement tripled for the deli, with 80% of new followers coming through the athlete’s posts

  • Business: a B2B manufacturer of industrial measuring and cutting equipment

    Objective: generate qualified leads and brand awareness at a key industry trade show

    Solution: we arranged for a professional rock climber, known for their precision and focus in extreme environments to feature as a guest at the trade show, speaking about the importance of accuracy and dependability. The athlete collaborated on a video series showcasing the equipment in a workshop demo which was played at the trade show, and repurposed on the website and boosted on LinkedIn, and the athlete promoted their attendance on social media offering signings and a competition.

    Results:

    1. 450 new leads collected during the trade show

    2. Booth traffic increased by 30% compared to previous year

    3. The video series gained 20,000 views on LinkedIn, driving additional enquiries

  • Business: a start-up meal-prep company specializing in healthy meals

    Objective: improve brand recognition and trust among fitness enthusiasts

    Solution: we designed and arranged an affiliate program with trackable discount codes to an introductory offer, and promoted it to college athletes. 20 athletes joined the program, posting their discount codes on social media and promoting the brand. A further 2 athletes collaborated on a blog-post about nutrition tips for athletes, and connected the Company with a local game to run a branded pop-up.

    Results:

    1. 25% increase in social media followers in first month

    2. 5,000 new visitors to the Company website in first month

    3. 15% uplift in subscriptions attributed to the program

Case studies and testimonials